More and more we are being told about the importance of design when it comes to competing in such a dense environment as today’s world. This can be seen in advertising, architecture, arts and fashion, amongst many other realms. However, over the past few years design has experienced changes. More specifically, when speaking of marketing. Advertising agencies have undergone intense transformation. With the emergence of automated advertising, there seems to be very little room left for human creativity and input.

These experienced changes all come about as a result of the accelerated speed of innovation in technology. This forces us to ask ourselves – are human designers still necessary?

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