Snapchat has introduced personalized geofilters for brands, going beyond their average logo option. These filters have been designed by brands in collaboration with Snapchat, decorating them with special emojis, effects and logo designs that best represent the brand’s image. These geofilters were developed with the intention to create advertising around moments in-store.
So, How Does it Work ?
Brands are given snapcodes for each geofilter they design, allowing anyone to scan this code and gain instant access to their personalized filter. These snapcodes will generally be promoted by brands in their physical store or online, encouraging customers to engage with them through social media and create a form of ‘live’ advertisement for the brand.