Ogilvy and Mather and Vodafone launched an unconventional telecommunications sub-brand called VOXI – this generation’s answer to phone plans.
Voxi has shaken up the industry with its alluring, uncouth and completely bespoke to the youth of today. The founders realised that under the age of 25 you use your phone in a very different way which is not been catered to by any telecoms brand as yet. Vodafone is the first of its kind to base a plan on digital and social first.
The launch film, comprising of 348 images and films; gives a good idea of the brand’s DNA and how its presence has come about. With the tagline ‘endless possibilities’, it is unknown what to expect as this unique entity comes to life in the form of GIFs, stories, and emojis.
Some could argue this is the future of phone plans, some could say this only serves a certain demographic! What do you think?