For the major social platforms out there, it’s important to know how to play the game in order to stay ahead of competitors. You want to be the first one offering a new experience to existing users. This is relevant for both social media channels, as well as instant messaging platforms. However, what happens when one player copies another?
Recently, digital giants including- Facebook and WhatsApp, have taken their own twist on spreading the trend of ‘live-visual’ newsfeed. Through the introduction off their new features – ‘Stories’ and ‘Status’ respectively. Both social platforms have made the addition of this new feature which allows users to post live videos and images online, sharing them with friends. Does this concept sound familiar to you? Well yes, it most likely does.
Instagram was the first of the leading social platforms to add this service onto their app, supposedly imitating Snapchat’s format. With Facebook and WhatsApp now doing the same, we can’t help but notice a pattern. Information sharing has become more visual than ever and social platforms are playing a greater role in our day-to-day lives.
The real question is, how does Snapchat feel about others imitating their innovation? Well, after all, they do say that imitation is the sincerest form of flattery.