International Supermodel, Heidi Klum, has partnered with supermarket giant Lidl by developing a new clothing range that is ‘high-end and affordable’ and mostly accessible to everyone.

As we know retail outlets are great at marketing their collaborations for example H&M famously has collaborated with many fashion designers and artists. This is a collaboration that we are yet to see, a supermarket and a supermodel.

Klum has previously designed for Victoria’s Secret, Birkenstock and even jewellery for luxury Swiss company, Mouawad.

Although the supermarket chain has remained quite vague about the specifics of this collaboration, we know that the full collection will be released later this year across UK, Europe and the US.

This could be the start of a new trend with fashion collaborations? – The combinations are endless!


Image Courtesy: Sky News





Meha is a pure Londoner and Content Editor with the excess knowledge of creative markets especially Luxury, Fashion, and Cosmetics. This is where she will explode all her literary energy in the form of articles rather than the usual Press Releases that brought her to creative writing!

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