Xiaomi Mi Mix: The highly competitive phone market was disrupted by a Chinese phone!

XiaoMi has been producing smartphones for its local Chinese market and Eastern Asia. While many criticized its similarity to Apple products in the last 6 years, no one expected Xiaomi Mi Mix to disrupt the smartphone industry.

This time XiaoMi has done better than Apple and Samsung, here are the 7 reasons why Xiaomi Mi Mix is better than your current phone:

Xiaomi Mi Mix has an infinity format

93.1% of the phone’s screen is usable thanks to a prolonged screen area, all the way to the top of the smartphone. Which means there is more than 20% extra display area! Xiaomi Mi Mix is close to becoming one large full screen displaying the content with “no pollution” as we pointed out on our Instagram feed: @tdlymag. If you are wondering what happened to the camera and the speaker of the smartphone, the camera was simply moved to the lower right of the device and the speaker sends sound through the ceramic cover.

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Infinity screen display. The future of smartphones – XiaoMi Mix. Credit: mi.com

XiaoMi Mix is made of ceramic

Ceramic is a pure material and particularly pleasant in hand but most of all it enables the use of unique ceramic acoustic technology, letting the sound go through the Mi Mix smartphone without a speaker.

“Ceramic is a magic poetry. It is from the deepest place of our humanity. Ceramic is everything.” Philippe Starck, 2016

Xiaomi Mi Mix won’t break the bank

30% less expensive than its competitors that aren’t nearly as innovative. Despite being cutting edge technology; the smartphone remains cheaper than the iPhone 7 and Google Pixel. Xiaomi Mi Mix is being sold at around £400 while the iPhone 7 and Google Pixel both have prices starting off from £515.

Smarthone Price Comparison

 

Xiaomi Mi Mix is on average about 30% cheaper. Credit: Adrian Masson

Xiaomi Mi Mix was designed by a renown French designer

The phone is considered as an engineering and design master achievement. Philippe Starck was chosen as being part of the Apple heritage as he was working on a yacht with Steve Jobs.

Xiaomi Mi Mix has the best battery life

According to Ben Sin, a contributor to the Forbes claims that “you-can-leave-your-house-at-9am-and-come-home-at-midnight-with-50%-battery life good” and you can do so without switching to a power saver mode.

Xiaomi mix is a breath of fresh air.

This is finally a smartphone company that dared innovating and came up with a revolutionary product. Without removing any useful features: the headphone jack is available too… of course.

Yes, this is your dream smartphone but…

Now you know your dream phone exists, the problem is how to get your hands on it. Because it is still unknown if it will be commercialized in Europe and the US.

But keep hope up, Huawei, another large Chinese multinational, is said to be working on a similar design, known as a quad-edge screen. While you are waiting, you can start finding a buyer for your out-of-date smartphone.

Buy Xiaomi Mi Mix now

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Masters degree Student at Imperial College Business School, specializing in Strategic Marketing

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