Ogilvy and Mather and Vodafone launched an unconventional telecommunications sub-brand called VOXI – this generation’s answer to phone plans.
Voxi has shaken up the industry with its alluring, uncouth and completely bespoke to the youth of today. The founders realised that under the age of 25 you use your phone in a very different way which is not been catered to by any telecoms brand as yet. Vodafone is the first of its kind to base a plan on digital and social first.
The launch film, comprising of 348 images and films; gives a good idea of the brand’s DNA and how its presence has come about. With the tagline ‘endless possibilities’, it is unknown what to expect as this unique entity comes to life in the form of GIFs, stories, and emojis.
Some could argue this is the future of phone plans, some could say this only serves a certain demographic! What do you think?
International Supermodel, Heidi Klum, has partnered with supermarket giant Lidl by developing a new clothing range that is ‘high-end and affordable’ and mostly accessible to everyone.
As we know retail outlets are great at marketing their collaborations for example H&M famously has collaborated with many fashion designers and artists. This is a collaboration that we are yet to see, a supermarket and a supermodel.
Klum has previously designed for Victoria’s Secret, Birkenstock and even jewellery for luxury Swiss company, Mouawad.
Although the supermarket chain has remained quite vague about the specifics of this collaboration, we know that the full collection will be released later this year across UK, Europe and the US.
This could be the start of a new trend with fashion collaborations? – The combinations are endless!
Image Courtesy: Sky News
As we move into an age of technological advancements, one dominant trend has taken over most industries – the replacement of human capital by robots. This is a given for the majority of today’s big companies, even more so for those who have established their presence online.
Take Amazon for example, the multinational company has strong online presence at the core of its business. Amazon has adapted to the latest online technological innovations by being one of the first companies to implement chatbots in the form of automated artificial intelligence machines onto its website. This allows for the company to provide instant assistant to customers online.
Image Credit: Amazon.com
Implementing chatbots can provide companies with several perks, as well as potential new challenges. However, in the age of today where consumers are constantly willing to challenge the norms, one common theme has risen when it comes to the use of artificial intelligence – Does technology need to be gender labeled?
In most cases, gender allocation of online bots helps to humanize the machine, which in turn facilitates interactions. However, it also brings up controversy and questions about sexism.
It has been argued that genderless bots are the future and that companies need to try and provide more personalization when it comes to their usage. Online companies take notes – this is an interesting thought for existing, as well as new online business to take into consideration.
More and more we are being told about the importance of design when it comes to competing in such a dense environment as today’s world. This can be seen in advertising, architecture, arts and fashion, amongst many other realms. However, over the past few years design has experienced changes. More specifically, when speaking of marketing. Advertising agencies have undergone intense transformation. With the emergence of automated advertising, there seems to be very little room left for human creativity and input.
These experienced changes all come about as a result of the accelerated speed of innovation in technology. This forces us to ask ourselves – are human designers still necessary?
Snapchat has introduced personalized geofilters for brands, going beyond their average logo option. These filters have been designed by brands in collaboration with Snapchat, decorating them with special emojis, effects and logo designs that best represent the brand’s image. These geofilters were developed with the intention to create advertising around moments in-store.
So, How Does it Work ?
Brands are given snapcodes for each geofilter they design, allowing anyone to scan this code and gain instant access to their personalized filter. These snapcodes will generally be promoted by brands in their physical store or online, encouraging customers to engage with them through social media and create a form of ‘live’ advertisement for the brand.