Meha Ashar


Ogilvy & Mather + Vodafone = VOXI

Ogilvy and Mather and Vodafone launched an unconventional telecommunications sub-brand called VOXI – this generation’s answer to phone plans.

Voxi has shaken up the industry with its alluring, uncouth and completely bespoke to the youth of today. The founders realised that under the age of 25 you use your phone in a very different way which is not been catered to by any telecoms brand as yet. Vodafone is the first of its kind to base a plan on digital and social first.

voxi vodafone

The launch film, comprising of 348 images and films; gives a good idea of the brand’s DNA and how its presence has come about. With the tagline ‘endless possibilities’, it is unknown what to expect as this unique entity comes to life in the form of GIFs, stories, and emojis.  

Some could argue this is the future of phone plans, some could say this only serves a certain demographic! What do you think?


Harry Potter Turns 20 and Facebook Celebrates!

It has been 20 years since Harry Potter and the Philosophers Stone was released to the public unknowing that this mild mannered wizard would become a billion pound phenomenon!

Facebook has shown their appreciation to this magical collection of books by releasing a few spells of their own.

The social network provides you with some special powers when you share a status that includes ‘Harry Potter’. They also alter the house names in Hogwarts: Gryffindor, Hufflepuff, Ravenclaw, and Slytherin.

harry potter books

Since the success of the first book a further 6 books were released in the series accompanied by 8 films! The latest release is a spin off – Fantastic Beasts and Where To Find Them.

This amazing tribute to J.K. Rowling and her awe-inspiring tales is worth a try!

Heidi Klum x Lidl – Latest Fashion Collaboration

International Supermodel, Heidi Klum, has partnered with supermarket giant Lidl by developing a new clothing range that is ‘high-end and affordable’ and mostly accessible to everyone.

As we know retail outlets are great at marketing their collaborations for example H&M famously has collaborated with many fashion designers and artists. This is a collaboration that we are yet to see, a supermarket and a supermodel.

Klum has previously designed for Victoria’s Secret, Birkenstock and even jewellery for luxury Swiss company, Mouawad.

Although the supermarket chain has remained quite vague about the specifics of this collaboration, we know that the full collection will be released later this year across UK, Europe and the US.

This could be the start of a new trend with fashion collaborations? – The combinations are endless!


Image Courtesy: Sky News


Mrs Claus saves Christmas from M&S

Santa Was Not Enough for Christmas!

Marks and Spencer’s has been providing women with empowerment and poise for a long time with their clothes, lingerie and the ability to create a fancy meal for just a tenner. In light of this, their new Christmas ad proves once again that behind every powerful man there is always a woman!

On behalf of women everywhere – we thank you M&S and we love Mrs Claus!

Fenty by Puma and Rihanna AW16 Collection

With celebrities endorsing a range of sportswear and fashion, it is no surprise that brands as a result, do extremely well – prime example Adidas and Kanye’s ‘Yeezys’. What most sportswear aficionados probably already know; but the rest of us would find surprising, Puma’s AW16 collection with Rihanna, titled Fenty, has consistently sold out on both releases within 2 days. The newest collection was sold out within a few days.


Rita Ora’s collection with Adidas did not have as much success in comparison to Rihanna’s with Puma, which is unparalleled to Kanye West’s with Adidas who is coming up to the level of achievement Michael Jordan has had with Nike.

This has proven that some celebrity collaborations work and some do not. However, it does raise the question of ‘is it the celebrity that enabled the triumph or failure?’ moreover ‘does it depend on who the celebrity is?’ Or is it simply related to the aesthetics of the products.

Nonetheless the excitement for trainers (or sneakers) will never allure some of us and will render others in an endless spiral of refreshing their browsers waiting for a release!

We wish you luck sneaker heads!