Ferdinand Prinz


10 Most Inspiring Documentaries about the Creative Industries

Most Inspiring Documentaries

Stop wasting your lonely nights on Facebook and lean back! Here is my personal top 10 of inspiring documentaries about the creative industries from the last 10 years. Please let me know about any good ones that are missing on this list and I’ll be happy to add them. Have fun!!

10. Art & Copy (2009)

In Art & Copy, director Doug Pray takes you right into the U.S. advertising industry. The film follows some of the most important industry professionals including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow and discusses what good advertising really is.


9. Bill Cunningham New York (2010)

Infamous New York Times fashion expert Bill Cunningham takes you through the most fashionable streets of New York City and rigorously states what’s hot and what not. One of the most famous fashion documentaries ever, check it out!


8. Objectified (2009)

If you have an eye for aesthetics and industrial design, you will love Objectified. The full-length documentary examines the role of everyday non-living objects, and the people who design them, in our daily lives. 


7. Exit Through The Gift Shop (2010)

You have surely come across Banksy, a London-based famed street artist who sells his painting anonymously for millions. Exit Through The Gift Shop gives a glimpse into his studio life through the perspective of a French street art photographer Thierry Guetta.


6. Eames: The Architect & The Painter (2011)

The husband-and-wife team of Charles and Ray Eames, best remembered for their mid-century plywood and fiberglass furniture and the Lounge Chair, are widely regarded as America’s most important designers. Watch their documentary to learn more…


5. Girl Model (2011)

The fashion world clearly has its up and downsides. Girl Model takes a critical point of view and follows some 14 year old wannabe models from the Russian province into the big fashion hubs. Anorexia, harassment and no money is the usual result, definitely worth a watch.


4. Helvetica (2007)

There are barely any days that you do not come across the world’s most popular typeface: Helvetica. The documentary takes you back to 1957 and shows how the Swiss designers Max Miedinger and Eduard Hoffmann would change graphic design forever.


3. How much does your building weigh Mr. Foster? (2010)

How much does you building weigh, Mr. Foster? This and other questions about contemporary architecture will be answered in this documentary. Look over the shoulder of one of the most important architects and learn more about the infrastructures that surround us.


2. Ai Weiwei – Never Ending Story (2012)

Ai Weiwei: Never Sorry is a 2012 documentary film about Chinese artist and activist Ai Weiwei, directed by American filmmaker Alison Klayman. Get to know more about political China, new activism and how digital media can be of great help.


1. PressPausePlay (2011)

And the winner is…YES, PressPausePlay. This beautiful documentary film features stars such as Björk or Moby and discusses how social media and other new forms of technology have democratised our culture and what this means for artists. Watch the full documentary right here… 🙂


The Rise of Perceptive Design in Real-Time Marketing

So it is time to start working on my dissertation, and after the first moments of research I got even more thrilled about my topic: perceptive design. Luckily enough, I got to see a fantastic talk (Why context is the new king) by Alastair Cole who is Partner and Head of Creative Services Practice EMEA at the fast-growing digital agency Essence. Essence is one of the forerunners in perceptive design and real-time marketing (RTM), and Alastair really opened my eyes for what will soon change everything.

Perceptive Design vs. Predictive Design

You have probably heard about Google Now, the app that sends you ‘the right information at just the right time […] before you even ask’. Based on weather forecasts and your general route to work, it can remind you to take an umbrella or show public transport options when it is time to go home. While Google calls this predictive design, Alistair highlighted that perceptive design is less about managing or failing to predict happenings, but more about addressing your needs in the exact moment, real-time. In that sense, predictive design (showing public transport options) is always a subsequent step of perceptive design (based on your location, time, day, weather, weekly routine, Gmail calendar etc.).

Perceptive Design in Mobile

The process of perceptive design is a permanent state of reinvention. One that starts with sensing variables such as time or location, then making meaning of this information, and finally being able to push out the most relevant advice to the user (before sensing again). In my personal view, sensing is the game changer here. New technologies, particularly mobile, have transformed the extent to what people are tractable. While advertisers targeted customers based on relatively static demographics and psychographics in the past, we are now connected 24/7 and there are new dimensions of data that can be collected. In the future, marketers will not target segments but individuals. Glenn Famy, also of Essence, emphasised seven technologies that can enhance the user experience in more perceptive ways:

  1. Location
  2. Time
  3. Motion and orientation
  4. User media
  5. Battery API
  6. Touch points
  7. Link prefetching

New Opportunities in Wearables and other Technologies

While these seven technologies revolve around the use of smartphones, the scope of perceptive design goes beyond this. Google, for example, recently acquired Nest, a startup that produces digital thermostats for households. Nest can determine additional measures such as temperature or humidity, which may be coordinated with advertising messages for online customers. Another recent trend saw the rise of wearable technologies, particularly in the sports and health sector. The Nike Fuel band can sense heart rate and blood flow; other devices are able to measure fat-percentages or sugar-levels for diabetics. The number of new devices and techniques to sense customer-characteristics mean bigger sets of data that have to be interpreted and understood. It also means that marketers and companies will be able to target customers more directly. Surely, it will bring value and solutions, too, in medicine, for example. The big question, however, is to what extent customers are willing to give away their increasingly private data?

Privacy Concerns: Perceptive Advertising

Over the last couple of years, the age of perceptive design has already started. A significant amount of people use location-based apps such as Google Maps or Uber, and geo-tag their friends in Facebook or Instagram posts on a daily basis. Other apps such as Skype have full access to our mobiles’ cameras and microphone, but most consumers are not even aware of it. We are currently at a phase in which companies could already target consumers better using more perceptive design approaches, but hesitate to do so due to privacy concerns. This is especially applicable to advertising rather than apps that add value to the consumer’s everyday life. Perceptive data could also potentially become much more valuable when advertisers would be able to utilise those new bunches of data. In my eyes, it will not take long until the big corporates will desensibilise our feelings towards that data. I personally believe that perceptive advertising will come in stages, one sense after another. Once consumers significantly value a new sense-dimension in their everyday life (e.g. location-based services for the Nike Running app), they will be willing to receive advertising that is targeted through that sense. Kiss your privacy goodbye; perceptive design is coming. Deal with it.

Cannes Lions ‘Creative Effectiveness’ Winners 2014

On June 17th, the 2014 Cannes Lions winners for the ‘Creative Effectiveness’ category were announced. The award champions previously shortlisted or awarded creative campaigns which show a measurable and proven impact on a client’s business. While V/Line’s ‘Guilt Trips’ by McCann Melbourne took home the Grand Prix, Lurpak, Expedia, Depaul, Virgin Mobile, Dove and McDonald’s were also celebrated with awards. We have gathered all winning campaigns on one page for you to enjoy. If you wish to find further information about the campaigns and agencies, click here.

Grand Prix Winner: V/Line “Guilt Trips”

Lurpak “Weave Your Magic”

Expedia “Travel Yourself Interesting”

Depaul “Don’t Raise Money, Make Money”


Virgin Mobile “How Brad Pitt’s Bro’ Helped Virgin Mobile Punch Above Its Weight”

Dove “Real Beauty Sketches”

McDonald’s “Australia Day”

Cannes Lions ‘Outdoor’ Gold Winners 2014

On June 17th, the 2014 Cannes Lions winners for the ‘Outdoor’ category were announced. The award champions billboard and poster advertising as well as out of home ambient. ANZ Bank’s ‘GayTM’ by Whybin/TBWA Melbourne secured the Grand Prix and 16 other brands including Unilever, Harvey Nichols and British Airways got gold. We have gathered all gold winning campaigns on one page for you to enjoy. If you wish to find further information about the campaigns and agencies, click here.

Grand Prix Winner: ANZ Bank “GayTM”

Unilever’s Marmite “Ketchup”


Hasbro’s Trivial Pursuit “Roosevelt”


Harvey Nichols “Sorry I Spent It On Myself”


OBI “Renovated Billboards”

Program Of Humanitarian Attention To The Demobalised “You Are My Son”

GRAACC’s “Bald Cartoons”

WaterIsLife “Drinkable Book”

Inakadate Village “Rice-Code”


TNT “Dallas Gas Station”

Adidas “D Rose Jump Store”

Beldent Infinit “Almost Identical”

Bischöfliches Hilfswerk Misereor “The Social Swipe”


British Airways “The Magic Of Flying”

Honda “Sound Of Honda / Ayrton Senna 1989”

Guinness “Un, Deux, Trois, Quatre, Cinq”


WWD Japan “Cityscape”


Viral Pokerstar Dan Bilzerian Too Badass For Advertising?

As you have probably noticed, Dan ‘Badass’ Bilzerian has gone completely viral in the last couple of weeks. The American poker professional has not gained fame through his bluffing and gambling skills though. In fact, his most notable cash win in a World Series of Poker tournament was $36,626 (he admittedly prefers private cash games with businessmen and celebrities who are mostly playing for fun. From that, he claims, he has made over $50m). Instead, Dan Bilzerian documents his decadent bachelor life via his Instagram account, which now counts 2.4m followers. The posts are usually photos of him posing with naked pornstars, big weapons, expensive cars, long yachts or…his cat; all of which work perfectly on social media.

Meanwhile at sea somewhere in the south of France… #WeBenchPressBitches

A post shared by Dan Bilzerian (@danbilzerian) on

Dan Bilzerian’s Viral Power

Whether you are entertained or disgusted by Dan’s eccentric demonstration of his self, the viral power of the poker player, one cannot deny, currently goes beyond the good and the bad. Over the last three weeks, his Facebook account got 1,500,000 new fans. Of course, the big brands would want to leverage that success. However, it seems that Dan Bilzerian likes to keep it private. Except for a new video-interview series called ‘Off The Felt’ by the online poker magazine ‘All In’, the macho is barely being heard in the media (although he has acted in a couple of films). Jimmy Kimmel and co have definitely tried to get Dan on the screen, but he must have declined those offers until today. Is he trying to hide something? Or does he simply not give a s***?


Is Dan Bilzerian Really Too Badass For Advertising?

The self-acclaimed Actor/Astronaut/Asshole would certainly work perfectly as the new advertising star. He is peculiar, memorable, intelligent and relevant for one specific target audience: the young male (16-25) that wants to man up and step beyond the pities of everyday life. The brands that come to my mind are all kinds of online-poker providers, Axe, GoDaddy, GTA or Watch Dogs, Snickers (Get Some Nuts) and possibly Virgin’s Rockstar Service. Nevertheless, according to Forbes, Dan Bilzerian is valued over $100m and obviously does whatever he feels like. Recent scandals included him throwing a 19-year-old pornstar off a roof into a pool that he slightly missed. In an interview he also brags about how he managed to get two heart attacks in a drug-filled five-day party in Vegas. It will be interesting to see whether any of the major brands are willing to take the risk and convince Dan ‘Badass’ Bilzerian to leverage his viral power. What do you think?