Adrian Masson


How to use Instagram live videos – Priceless Guide for Marketers

The world’s first Instagram live video was released this week in the United States. With this significant innovation, Instagrammers can now go live by broadcasting their own video with their followers in the story section of Instagram.

Mark Zuckerberg believes the possibility of sharing live videos with the world “is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.” But an essential question remains for marketers; How can the industry capitalize on this new feature?

A game changing feature for innovative marketing

To promote Instagram live feature, the company is currently sending notifications to users telling them when you start broadcasting. This is a great way to get noticed and attract many viewers but you must make sure you don’t start and stop your Instagram live video too often or frequent notifications could annoy your followers. It seems that the more your business is live, the more visible your account will be in the new live videos section of the “Explore” tab. But over exaggerating the use of Instagram live videos could result in less interest from current followers. So here are a few ways marketers could use this innovative marketing revolutionary feature.

Best Instagram live videos practices

There are many ways to exploit this opportunity with the potential to improve your brand image, expand your audience and deepen customer’s engagement. Marketers must select a strategy aligned to their business goal and keep on testing their results.


Play with your audience

People love being entertained and will always recall good moments to your brand if your live video interaction is impactful enough. Engaging people through live games and competitions can inspire people and increase loyalty. Every marketer must keep in mind “emotions is the currency of internet” as mentioned at IAB UK “Video: Thinking Differently” and incorporate a playful aspect to their Instagram live videos.

For example, organised a brilliant innovative marketing campaign with Captain Obvious “streaming a stream”. Viewers were invited to tweet #ObviousLiveStream every time they could see a rubber ducks floating down the river.captain obvious, live streaming, stream

Captain Obvious – Live Streaming A Stream

Educate your audience

Playing also is a great way to attract attention and generate a positive opinion towards the brand, teaching your audience by sharing expertise is invaluable. Here are a few ideas to educate your followers:

  • Hosting an Instagram live interactive Q&A with experts, employees or even customers and engaging with your audience by answering questions in real time.
  • Organise free live classes or a live tutorial to show your product to followers to increase their trust and product understanding.
  • Live Interviews

Take your audience behind-the-scenes

By welcoming your followers to discover your company from inside is the best way to humanize your business. But it is important to maintain a high-quality content and to stage the environment a minimum. And it also opens the door to allow interactions on a different level as opposed to merely posting images and adverts – thus creating value for the consumer in a new way.

Tease new products and services

Instagram live videos can be used to expand pre-launch product buzz. Giveaway a few secrets about your upcoming products and services live. Live videos innovation can’t be saved meaning special discounts could be given to your live video followers.


You are now set to update your Instagram marketing strategy. If you have more Instagram live video ideas, we’d love to hear you even though our magazine is called “They Don’t Love You”.


Death Of iPhone And Samsung Galaxy? Xiaomi Mi Mix


Xiaomi Mi Mix: The highly competitive phone market was disrupted by a Chinese phone!

XiaoMi has been producing smartphones for its local Chinese market and Eastern Asia. While many criticized its similarity to Apple products in the last 6 years, no one expected Xiaomi Mi Mix to disrupt the smartphone industry.

This time XiaoMi has done better than Apple and Samsung, here are the 7 reasons why Xiaomi Mi Mix is better than your current phone:

Xiaomi Mi Mix has an infinity format

93.1% of the phone’s screen is usable thanks to a prolonged screen area, all the way to the top of the smartphone. Which means there is more than 20% extra display area! Xiaomi Mi Mix is close to becoming one large full screen displaying the content with “no pollution” as we pointed out on our Instagram feed: @tdlymag. If you are wondering what happened to the camera and the speaker of the smartphone, the camera was simply moved to the lower right of the device and the speaker sends sound through the ceramic cover.

Xiaomi, Mi, smartphone, fields, shanghai, new smartphone

Infinity screen display. The future of smartphones – XiaoMi Mix. Credit:

XiaoMi Mix is made of ceramic

Ceramic is a pure material and particularly pleasant in hand but most of all it enables the use of unique ceramic acoustic technology, letting the sound go through the Mi Mix smartphone without a speaker.

“Ceramic is a magic poetry. It is from the deepest place of our humanity. Ceramic is everything.” Philippe Starck, 2016

Xiaomi Mi Mix won’t break the bank

30% less expensive than its competitors that aren’t nearly as innovative. Despite being cutting edge technology; the smartphone remains cheaper than the iPhone 7 and Google Pixel. Xiaomi Mi Mix is being sold at around £400 while the iPhone 7 and Google Pixel both have prices starting off from £515.

Smarthone Price Comparison


Xiaomi Mi Mix is on average about 30% cheaper. Credit: Adrian Masson

Xiaomi Mi Mix was designed by a renown French designer

The phone is considered as an engineering and design master achievement. Philippe Starck was chosen as being part of the Apple heritage as he was working on a yacht with Steve Jobs.

Xiaomi Mi Mix has the best battery life

According to Ben Sin, a contributor to the Forbes claims that “you-can-leave-your-house-at-9am-and-come-home-at-midnight-with-50%-battery life good” and you can do so without switching to a power saver mode.

Xiaomi mix is a breath of fresh air.

This is finally a smartphone company that dared innovating and came up with a revolutionary product. Without removing any useful features: the headphone jack is available too… of course.

Yes, this is your dream smartphone but…

Now you know your dream phone exists, the problem is how to get your hands on it. Because it is still unknown if it will be commercialized in Europe and the US.

But keep hope up, Huawei, another large Chinese multinational, is said to be working on a similar design, known as a quad-edge screen. While you are waiting, you can start finding a buyer for your out-of-date smartphone.

Buy Xiaomi Mi Mix now


Wondering if Gopro is dead too with its new drone? Then, you’ll want to read this: GoPro Drone – When GoPro Needs Good Karma

Others also believe advertising agencies are dead:  The Death Of The AD Agency?

GoPro Drone – When GoPro Needs Good KARMA

The American company GoPro has been implementing some of the world’s most successful marketing campaigns by putting forwards the possibility of capturing memories with their action camera. Even though the company is now extending to the drone market, over the past few years, the degree of innovation seems to be fading away and is directly impacting sales and stock price.

To face the challenge, GoPro finally launched their first drone called “Karma” with a similar strategy: Karma is more than a drone.

Four days before the official launch, GoPro sent an unusual email to all its subscribers entitled: “Change is in the air” with a large video displaying a typical GoPro image but followed by the designed logo of KARMA.Karma, email, video, meet karma, drone, GoproThe call to action, lead us directly to a new GoPro web page composed of 4 videos made with GoPro drone, but no images of the drone were available which stimulated people’s curiosity:

The message was clear, nothing more was going to be shared before the official launch (4 days later). However, GoPro fans and started speculating and dreaming about GoPro drone to the extent that “GoPro Inc. rose as much as 6.3%” according to Bloomberg.

Finally, on the 19th of September, GoPro’s landing page was inspiring simplicity with its slogan “IT ALL GETS EASY”

GoPro, landing page, CountdownBefore revealing the drone’s shape out of the black background accompanied with a link to follow GoPro event live. Investors weren’t convinced by GoPro’s portable drone but consumers are very excited about Karma. GoPro is now in the air, let’s see if it will bring good or bad Karma.

Want to learn more about GoPro product launch? Discover New GoPro Hero 4 Session: Small Is Expensive

Adrian Masson