The recent launch of the ‘Unleash your Creativity’ campaign by Adidas communicates the company’s focus on female empowerment and challenging social norms. Lia Stierwalt at Adidas reveals the driving force of this campaign is the notion that success and sense of accomplishment is achieved through much more than simply tapping into your physical abilities. Stierwalt asserts that  “…engaging an athlete’s imagination to unleash their creativity will take them further than their mind or body ever could.”

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